Is your Magento store taking too long to load? Are you aware of the reasons for this? An professional Magento developer shares the most popular causes of a sluggish Magento store, as well as tips for speeding it up.
With the rapid advancement in technology, online shopping has become the preferred method of purchasing goods, whether it is groceries, clothes, fashion accessories, medications, or something else. Even though eCommerce developers work hard to reduce page loading times, maintaining a stable and fast store is still a challenge for them.
The effectiveness of a website has a major impact on the customers of online retailers. Customer loyalty, search engine rankings, and conversion rates are all part of it. No customer wants to be kept waiting for an extended period of time just to open a website and look around before making a purchase. People are too busy these days to wait for a sluggish online store to open. Why would they, when there are so many fast alternatives? According to statistics, approximately 47% of online shoppers expect a store page to load in 2-3 seconds or less. And if it takes even a fraction of a second longer than three seconds, customers are likely to leave.
To avoid cart abandonment and customer loss, any eCommerce or Magento developer should make keeping a website quick and easy to access a top priority. A quick site will provide an excellent customer experience.
Due to a variety of factors, including some of which are discussed here, an online store may take longer to load, eventually leading to failure. Take a glance around.
There are a slew of reasons to choose Magento over the many other eCommerce platforms available. However, despite the platform’s many advantages, there are a number of critical factors to consider in order to ensure a fast e-store. You can’t expect Magento to make your website load quickly on its own. To speed up the webshop, you must experiment with a variety of settings and functions. Magento has a plethora of extensions, plugins, and themes to choose from. However, if you believe your store needs any of them, you are mistaken. You must first comprehend the store’s specifications before selecting extensions and features from Magento’s available choices. Surprisingly, 67% of the Magento store is late at the end of the day, which is a major issue for online retailers. As a result, it’s important to figure out what’s really going on.
Improper Hosting: In the majority of cases, online store owners would reduce their investments in a new store. At the same time, these business owners may anticipate an increase in store traffic within a day or two. Simply put, they want a better shop with more traffic and sales without having to spend a lot of money. As a result, they opt for low-cost servers, which are more likely to result in low efficiency. Cheaper hosting platforms are also insufficiently flexible to meet the needs of a rising eCommerce company. One of the reasons why a Magento store slows down is because of this. Make a mental note of this point and select the appropriate server hosting for a fast webshop.
Another explanation for a sluggish Magento store is the use of so many extensions. Due to Magento’s large number of extensions, the platform’s back-end is often slower than the front-end. This requires the developer to devote considerably more time to store management. Doesn’t that sound aggravating? Yes, that is right. Even though the Magento folder contains a plethora of files and extensions, you can not use them all if your store does not need them. This is because too many extensions and files will make the web heavier and, as a result, slow down the site, lowering its performance. This is something to keep in mind when creating a Magento shop.
Now, in order to meet this challenge and increase the pace of your webshop, you must:
- Full-page caching can be used.
- Photo files should be optimised.
- Allow for a flat catalogue of items and categories.
- Keep an eye on the store’s results.
- Remove any extensions that aren’t required.
- Install the most recent platform update.
The most important factor affecting the number of customers, SEO rankings, sales, conversion rate, and revenue has always been web store success and speed. The reasons for a slow site, as well as the tips discussed here, will help you out if you’re working on a Magento development services project.